Product Ordering Guidelines

Product Matrix

Click here for the Product Matrix

Check which formats can run across which product pillar. There are separate tabs for each of the different countries.

Please note that in SEA, even if HTML5 is not available in banner, you could do a click to HTML5 page but this does lead to lower CTR.

Premium

High Impact Ad Products

Here is the list of all the High Impact Ad Products:

Price Models Available: CPM Only (Video is CPM & CPV/CPCV, RON can be bought as CPC)
Selling Point: High Impact Campaigns, Brand Awareness, Bespoke Integrations, SOV & Sponsorships, Premium Sites, Align with key environments

Product
Description
Targeting Available
Formats Available
Available Markets*
Site
Individual site buys
Device, OS, Time/Day [plus any publisher specific targeting e.g. Optus/REA]
All except Mobile OTP (See Price Matrix for ad format restrictions)
AU, NZ, SG, MY
ROC
Premium run of category (ROC) product. Click here for available categories. Max 3 ROC products per IO
State (+25% Loading), OS, Time/Day
All incl. Sliding Doors, 3D Carousel, Video Loop (No OTP)
AU, NZ, SG, MY
RON
Run of network (RON) across premium publisher network
State (+25% Loading), OS, Time/Day, Carrier Targeting (+25% Loading)
All incl. Sliding Doors, Video Loop, OTP (No 3D Carousel)
AU, NZ, SG, MY
Video Pre-Roll
Video plays automatically at the start or during video content playback. Only available as RON
OS, Time/Day
15 or 30 secs
AU, NZ

*Not all formats are available in all markets. Check individual High Impact Ad Products page

Profile+

Price Models Available: CPM Only.
Selling Point: Mass Targeted Reach, Audience Solutions, Pre-Built & Custom Audiences, Advanced Targeting, High Quality Data Sources, Reduce wastage

Product
Description
Targeting Available
Formats Available
Available Markets
Profile+
32 Pre-Built Audience segments.
State (+25% Loading), OS, Retargeting
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY
Profile+ Custom
Custom built Audience segments.
Ask your Ops Manager for available targeting
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY
Profile+ Helix Personas
Reach specific Roy Morgan Helix Personas.
Standard Mobile & Tablet (Banner, MREC)
AU

Proximity+

Price Models Available: CPM Only
Selling Point: Immediacy, Relevancy to physical location, Proximity, Footfall, Audiences are at that location

Product
Description
Targeting Available
Formats Available
Available Markets
Proximity+ Custom
Reach consumers while they are in a particular location or region
Device, OS, Geolocation (IP and GPS Targeting). Ask your Ops Manager for available targeting.
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY

Performance

Price Models Available: CPC & CPM available(Video is CPM & CPV/CPCV; no CPC)
Selling Point: ROI Driven, Lead Generation, Retargeting (Android Only), Advanced Optimisation

Product
Description
Targeting Available
Formats Available
Available Markets
Performance ROC (Blind)
Performance buys running across entertainment, games, lifestyle, news, social, sports, technology, weather. Client is not provided white list. We use our blacklist.
State (+25% Loading), OS
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY
Performance (Whitelist)
Performance buys run on Big Mobile white list of sites & Apps, Client Performance buys run on Big Mobile white list of sites & Apps, Client can be provided with whitelist, No specific site selection available, 20 day minimum for campaign
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY
Performance RON (Blind)
Performance buys run across blind RTB network. Client is not provided white list. We use our blacklist.
State (+25% Loading), OS, CPM Retargeting (Android only), Device
Standard Mobile & Tablet (Banner, MREC)
AU, NZ, SG, MY
Download
For campaigns focused on app downloads. Qualification questions & CPD questionnaire must be completed
OS
TBC
AU, NZ, SG, MY
Standard App Pre-Roll
Video plays automatically on app load, between game levels or periodically during app use. Only available on App Network as RON.
15 or 30 seconds
AU, NZ, SG, MY
Video Interstitial
Full page interstitial with auto-play video presented on app load, between game levels or periodically during app use. Only available on App Network.
15 or 30 seconds
AU, NZ, SG, MY