Definitions & Rules

Please add 25% to the Enter in BP rate as well as the price quoted to the customer to account for additional cost in using state and carrier targeting. If you require both state and carrier targeting the uplift is 50%.

Note: Yahoo NZ targeted ads have a $13 floor and a $30 rate card

  • Enter in Big Picture: This is the rate you use on the INTERNAL version of the IO. It shouldn't ever be shared with anyone externally.
  • Floor: This is the lowest rate at which you can sell this product. If you need to go below this rate you'll require approval from both your SSM and Rob
  • Aim For: This is the rate at which we should be selling our inventory in general.
  • Rate Card: This is the rate which is the full price of the product. Used mostly as a comparison rate to show the discount the agency receives

Minimum spend on a line item is $1,000 where the publisher has not on-boarded on to AppNexus

Product Guide

Click here for the Product Guide

Re-Targeting

Re-targeting is charged at a flat CPM rate of $15 (higher for agencies with rebate deals)

Agency Rate Cards

Multiple layers of targeting will incur loadings, please check with BM. Rates valid for campaigns over a one week duration. POA for campaigns less than one week, please contact your Big Mobile account manager.

External Agency Rate Cards

These rate cards do not contain Floor Rates and Enter in BP rates and are therefore fit to be sent to clients.

Internal Agency Rate Cards

These rate cards contain Floor and Enter in BP rates. DO NOT SEND TO CLIENTS!

Generic Rate Card

Premium

All prices are CPM unless otherwise stated

Next-Gen Ad Formats

Here is the list of all the Next-Gen Ad Formats:

Please check each link to find out how they can be sold.

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
ROC (Entertainment, Gaming, Music, Sports, Technology) Mobile & Tablet The Cube CPM $8.00 $20.00 $35.00 $50.00
 
ROC (Entertainment, Gaming, Sports, Technology) Mobile Only Sliding Doors CPM $7.00 $15.00 $21.00 $42.00
RON Sliding Doors CPM $4.00 $12.00 $18.00 $36.00
 
ROC (Business Finance Money) Mobile & Tablet The Video Loop: Banner CPM $10.00 $20.00 $25.00 $35.00
The Video Loop: MREC CPM $10.00 $25.00 $35.00 $45.00
ROC: Other Available The Video Loop: Banner CPM $6.00 $10.00 $20.00 $30.00
The Video Loop: MREC CPM $8.00 $20.00 $30.00 $40.00
RON The Video Loop: Banner CPM $5.00 $10.00 $20.00 $30.00
The Video Loop: MREC CPM $8.00 $20.00 $30.00 $40.00
 
RON 1 Day OTP Mobile Only OTP Fee $4,000 $6,000 $8,000 $16,000
RON 1 Week OTP OTP Fee $9,000 $13,000 $20,000 $35,000

Site Buy

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
CBSi Mobile Standard Banner CPM $9.00 $13.00 $18.00 $36.00
MREC CPM $11.00 $15.00 $21.00 $42.00
Mobile Rich Media (HTML5) Banner CPM $11.00 $15.00 $21.00 $42.00
Expandable CPM $11.00 $15.00 $21.00 $42.00
MREC CPM $11.00 $16.00 $23.00 $46.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM NA NA NA NA
MREC CPM NA NA NA NA
Tablet Rich Media (HTML5) Leaderboard CPM NA NA NA NA
Expandable CPM NA NA NA NA
MREC CPM NA NA NA NA
Future Mobile Standard Banner CPM $9.00 $13.00 $18.00 $36.00
MREC CPM $11.00 $15.00 $21.00 $42.00
Mobile Rich Media (HTML5) Banner CPM $11.00 $15.00 $21.00 $42.00
Expandable CPM $11.00 $15.00 $21.00 $42.00
MREC CPM $11.00 $16.00 $23.00 $46.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM $11.00 $15.00 $21.00 $42.00
MREC CPM $11.00 $15.00 $21.00 $42.00
Tablet Rich Media (HTML5) Leaderboard CPM $11.00 $15.00 $21.00 $42.00
Expandable CPM $11.00 $15.00 $21.00 $42.00
MREC CPM $11.00 $16.00 $23.00 $46.00
Ticketek NZ Mobile Standard Banner CPM $8.00 $12.00 $17.00 $34.00
MREC CPM $11.00 $15.00 $21.00 $42.00
Mobile Rich Media (HTML5) Banner CPM $11.00 $15.00 $21.00 $42.00
Expandable CPM $11.00 $15.00 $21.00 $42.00
MREC CPM $11.00 $16.00 $23.00 $46.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM NA NA NA NA
MREC CPM NA NA NA NA
Tablet Rich Media (HTML5) Leaderboard CPM NA NA NA NA
Expandable CPM NA NA NA NA
MREC CPM NA NA NA NA
TVNZ Mobile Standard Banner CPM $5.00 $12.00 $15.00 $36.00
MREC CPM $7.00 $13.00 $17.00 $42.00
Mobile Rich Media (HTML5) Banner CPM $7.00 $13.00 $17.00 $42.00
Expandable CPM $7.00 $13.00 $17.00 $42.00
MREC CPM $7.00 $13.00 $17.00 $42.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM $5.00 $12.00 $15.00 $42.00
MREC CPM $7.00 $13.00 $17.00 $42.00
Tablet Rich Media (HTML5) Leaderboard CPM $7.00 $13.00 $17.00 $42.00
Expandable CPM $7.00 $13.00 $17.00 $42.00
MREC CPM $7.00 $13.00 $17.00 $42.00
Yahoo NZ Mobile Standard Banner CPM $8.00 $11.00 $16.00 $32.00
MREC CPM $13.00 $19.00 $27.00 $54.00
Mobile Rich Media (HTML5) Banner CPM NA NA NA NA
Expandable CPM NA NA NA NA
MREC CPM NA NA NA NA
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM $8.00 $11.00 $16.00 $32.00
MREC CPM $13.00 $19.00 $27.00 $54.00
Tablet Rich Media (HTML5) Leaderboard CPM NA NA NA NA
Expandable CPM NA NA NA NA
MREC CPM NA NA NA NA

The Connected Fitness Portfolio

NZD Floor Floor + Targeting “Aim for” AgencyRate “Aim for” Agency rate plus Targeting Rate Card
Banner 15 19.5 19.5 25 39
Interstitial 30 39 39 50 78
Amobee Floor Floor + Targeting “Aim for” AgencyRate “Aim for” Agency rate plus Targeting Rate Card
Banner 25 34 33 45 65
Interstitial 39 52 50 68 100

ROC (Run of Category)

Here is the list of Other Available ROC.

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
ROC: Business Finance Money ROC: Real Estate Mobile Standard Banner CPM $11.00 $15.00 $22.00 $44.00
MREC CPM $19.50 $28.00 $40.00 $80.00
Mobile Rich Media (HTML5) Banner CPM $11.00 $15.00 $22.00 $44.00
Expandable CPM $19.50 $28.00 $40.00 $80.00
MREC CPM $19.50 $28.00 $40.00 $80.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM $11.00 $15.00 $22.00 $44.00
MREC CPM $19.50 $28.00 $40.00 $80.00
Tablet Rich Media (HTML5) Leaderboard CPM $11.00 $15.00 $22.00 $44.00
Expandable CPM $19.50 $28.00 $40.00 $80.00
MREC CPM $19.50 $28.00 $40.00 $80.00
 
ROC: Other Available Mobile Standard Banner CPM $7.00 $10.00 $14.00 $28.00
MREC CPM $11.00 $15.00 $22.00 $44.00
Mobile Rich Media (HTML5) Banner CPM $7.00 $10.00 $14.00 $28.00
Expandable CPM $11.00 $15.00 $22.00 $44.00
MREC CPM $11.00 $15.00 $22.00 $44.00
OTP CPM NA NA NA NA
Interstitials CPM NA NA NA NA
Tablet Standard Leaderboard CPM $7.00 $10.00 $14.00 $28.00
MREC CPM $11.00 $15.00 $22.00 $44.00
Tablet Rich Media (HTML5) Leaderboard CPM $7.00 $10.00 $14.00 $28.00
Expandable CPM $11.00 $15.00 $22.00 $44.00
MREC CPM $11.00 $15.00 $22.00 $44.00

RON (Run of Network)

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
RON CPC Mobile Standard Banner CPC $0.50 $1.10 $1.50 $3.00
MREC CPC $0.60 $1.50 $2.00 $4.00
Tablet Standard Leaderboard CPC $0.50 $1.10 $1.50 $3.00
MREC CPC $0.60 $1.50 $2.00 $4.00
 
RON CPM Mobile Standard Banner CPM $3.00 $7.00 $10.00 $20.00
MREC CPM $4.00 $8.00 $12.00 $24.00
Mobile Rich Media (HTML5) Banner CPM $3.00 $8.00 $12.00 $24.00
Expandable CPM $4.00 $8.00 $12.00 $24.00
MREC CPM $4.00 $10.00 $14.00 $28.00
Tablet Standard Leaderboard CPM $3.00 $7.00 $10.00 $20.00
MREC CPM $4.00 $8.00 $12.00 $24.00
Tablet Rich Media (HTML5) Leaderboard CPM $3.00 $8.00 $12.00 $24.00
Expandable CPM $4.00 $8.00 $12.00 $24.00
MREC CPM $4.00 $10.00 $14.00 $28.00

RON Video Pre-Roll

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
RON Video Pre-Roll 15 seconds CPM $25.00 $70.00 $80.00 $100.00
30 seconds CPM $25.00 $70.00 $80.00 $100.00
15 seconds CPCV $0.06 $0.15 $0.25 $0.50
30 seconds CPCV $0.08 $0.20 $0.30 $0.60

Profile+

All prices are CPM. Here is the list of Available Audiences Note: Helix Personas not available yet in NZ

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Profile+ (BM Pre-Built Audience) (C-Suites, Home Hunters, SMEs, White Collars) Mobile Standard Banner CPM $10.00 $21.00 $30.00 $60.00
MREC CPM $14.00 $24.00 $34.00 $68.00
Tablet Standard Leaderboard CPM $10.00 $21.00 $30.00 $60.00
MREC CPM $14.00 $24.00 $34.00 $68.00
Profile+ (BM Pre-Built Audience) (All Other Audiences) Mobile Standard Banner CPM $5.00 $11.00 $15.00 $30.00
MREC CPM $7.00 $12.00 $17.00 $34.00
Tablet Standard Leaderboard CPM $5.00 $12.00 $17.00 $34.00
MREC CPM $7.00 $12.00 $17.00 $34.00
 
Profile+ (Helix Personas) (100,101,200) Mobile Standard Banner CPM $10.00 $21.00 $30.00 $60.00
MREC CPM $14.00 $24.00 $34.00 $68.00
Tablet Standard Leaderboard CPM $10.00 $21.00 $30.00 $60.00
MREC CPM $14.00 $24.00 $34.00 $68.00
Profile+ (Helix Personas) (All Other Personas) Mobile Standard Banner CPM $5.00 $11.00 $15.00 $30.00
MREC CPM $7.00 $12.00 $17.00 $34.00
Tablet Standard Leaderboard CPM $5.00 $12.00 $17.00 $34.00
MREC CPM $7.00 $12.00 $17.00 $34.00

Proximity+

Please refer to the Proximity+ page for the decks as well as the audience overlay that is available.

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Proximity+ (with selected Profile+ audiences) Mobile Standard Banner CPM $13.00 $18.00 $25.00 $50.00
Proximity+ (without Profile+) CPM $8.00 $11.00 $15.00 $30.00

Performance

Performance ROC

Here is the list of Performance ROC categories

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Performance ROC CPC Mobile Standard Banner CPC $0.40 $0.40 $0.60 $1.20
MREC CPC $0.60 $0.60 $0.90 $1.80
Tablet Standard Leaderboard CPC $0.70 $1.10 $1.60 $3.10
MREC CPC $0.60 $1.50 $2.10 $4.30
 
Performance ROC CPM Mobile Standard Banner CPM $1.20 $4.20 $6.00 $12.00
MREC CPM $1.80 $5.00 $7.00 $14.00
Tablet Standard Leaderboard CPM $1.50 $4.20 $6.00 $12.00
MREC CPM $1.80 $5.00 $7.00 $14.00

Performance Whitelist

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Performance RON Whitelist CPC Mobile Standard Banner CPC $0.50 $0.50 $0.80 $1.50
MREC CPC $0.70 $0.70 $1.00 $2.00
Tablet Standard Leaderboard CPC $0.50 $0.50 $0.80 $1.50
MREC CPC $0.70 $0.70 $1.00 $2.00
 
Performance RON Whitelist CPM Mobile Standard Banner CPM $1.50 $4.20 $6.00 $12.00
Interstitials CPM $7.00 $11.00 $15.00 $30.00
MREC CPM $2.10 $5.00 $7.00 $14.00
Tablet Standard Leaderboard CPM $1.50 $4.20 $6.00 $12.00
MREC CPM $2.10 $5.00 $7.00 $14.00

Performance RON

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Performance RON CPC Mobile Standard Banner CPC $0.30 $0.30 $0.40 $0.90
MREC CPC $0.30 $0.30 $0.40 $0.90
Tablet Standard Leaderboard CPC $0.50 $0.50 $0.80 $1.50
MREC CPC $0.50 $0.50 $0.80 $1.50
 
Performance RON CPM Mobile Standard Banner CPM $0.90 $3.50 $5.00 $10.00
MREC CPM $1.50 $4.20 $6.00 $12.00
Tablet Standard Leaderboard CPM $0.90 $3.50 $5.00 $10.00
MREC CPM $1.50 $4.20 $6.00 $12.00

Performance Video

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Performance Video Pre-Roll (In-App) 15 seconds CPM $12.00 $40.00 $50.00 $80.00
30 seconds CPM $15.00 $40.00 $50.00 $80.00
Video Interstitial 15 seconds CPM $25.00 $35.00 $50.00 $100.00
30 seconds CPM $25.00 $35.00 $50.00 $100.00
Pre-Roll (In-App) 15 seconds CPCV $0.05 $0.08 $0.15 $0.30
30 seconds CPCV $0.07 $0.12 $0.20 $0.40