Our Big Audio proposition was revised in Nov 2016.

The GTM Deck can be found here

Rates can be found in Salesforce attached to their respective ratecards or under the ratecards page on helpdocs.

Audio one pager for the sales team to take out to agencies & for Trading desks in AU is here
Audio one pager for the sales team to take out to agencies & for Trading desks in NZ is here

If you have any questions regarding the Audio Product that isn't covered in the Deck or below please send an email to product@bigmobile.com for clarification.



Ad Specs
  Audio File Banner File
Length 15 or 30 seconds N/A
File Types VAST Tag contains mp3 audio file and companion banner 300 x 50 & 320 x 50 Standard Banners as well as 300 x 250 MRECs (Static image, max is 40KB)

Note: Sample VAST tag can be found here and here

Big Mobile can convert files if necessary.

Production

Production of audio ads in English & Malay can be facilitated by Big Mobile. Details are as follows:

  • 15 - 30 sec script writing
  • 1 voiceover
  • Recording and mixing (music not included; extra $100 for library music)
  • Total cost = $1000 (Floor is $600) w/music (English) ; US$1000 (Malay)

No discounts will be applied for provision of script.

Note: Audio Production cannot be offered as bonus.


Audio Creative Brief

Please use the following when briefing any audio production to clients: Audio Creative Brief

Targeting 

  • OS Targeting
  • State Targeting
  • Daypart Targeting
Daypart Time
Breakfast 5:00am-9:00am
Morning 9:00am-12:00pm
Afternoon 12:00pm-4:00pm
Drive 4:00pm-7:00pm
Evening 7:00pm-12:00am
Weekend 5:30am-12:00am

Reporting

Audio campaigns are sold on CPM basis so the main reporting metric is delivered Impressions.
Companion banners can be purchased at an additional cost, however CTR's should not be considered to determine the effectiveness of the campaign as most people listen to audio whilst the phone is not in front of them and so are less likely to notice a banner ad.

In order to increase effectiveness, a higher number of completed listens combined with no frequency cap is recommended as the more times an audio ad is listened to, the more effective it is.

The metrics that will be reported on in the EOC report are:

  • Reach
  • State (if relevant)
  • Age (if relevant)
  • Time of Day
  • Day of the Week