Background

Please refer to the Sales Deck and cheat sheet

We are offering a product similar to Yahoo's offering and not a Taboola or Outbrain product. We are offering a native in-feed product across premium global sites. This will be bought on an RTB basis but managed by us in a similar vein as Gemini but unlike Gemini we are offering a wider range of publishers at a bigger scale. We have hundreds of sites (Site List) with 42 million Australian impressions available across desktop and mobile (we are selling both).

At the moment we have tested a couple of display campaigns but haven't run any video campaigns. These campaigns can potentially run on a CPV basis (not CPCV). We are still unsure of metrics other than impressions and clicks for the video product and would like to test this with clients to determine the extent of our reporting on this format. Consult with the Product team for further info around opportunities.

Inventory across NZ and SEA is very limited and any potential opportunities and pricing will need to be vetted by the product team before making a decision. We are currently exploring other inventory sources to improve this offering in this market so stay tuned.

Creative Guidelines

Ad Specs & Best Practices

Scheduling

Assets need to be provided at least 3 days before scheduled start date. We also need to make sure BDMs are familiar with the ad specs and best practices so that they can guide the client as to creative direction otherwise, the campaign will be rejected by our partner.

Creative approval is a non-negotiable 24 hour (working day) turnaround.

We are partnering with a company in the USA for this product and to get mocks and screenshots we might have to reach out to them if the design team hasn't got bandwidth. Due to the time zone difference, we need minimum 48 hours of notice to get these.

Clients can provide click and impression trackers only.

Pricing

Pricing for Australia is all in Salesforce. Pricing exists for both RON & ROC (Display) and is non-negotiable. No additional targeting layers can be applied to this product. Please confer with your BDM before booking.

We hope to provide Profile+ Native in the future and are currently adding cookies to our campaigns.

Video pricing will be POA until further notice.

Pricing for NZ & SEA is not available at this point and will be calculated on a case by case basis. Talk to the product team before pitching this.

Reporting

We are currently offering standard display reporting i.e. Imps, Clicks, CTR.

If multiple categories are booked and scheduled, reporting will be broken down by category.

FAQs

There's already a Rich Media & Native FAQ. If you have any questions that you are getting constantly, please add it to the link below and the product team will answer it.

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