(Australia only)

Rules

Note: Not all display ROCs are available on Video

The Video ROC Categories that are available are:

  • Entertainment
  • Gaming
  • Sports
  • News
  • Music

We are focusing mainly on 15 seconds in our Premium offerings but longer formats are available as a Performance (whitelist) buy.

There are no site buys on Video as they are private deals and non-guaranteed inventory.

Whitelists_.26_Blacklists

We utilise a blacklist that is maintained by our video ad technology partners as well as ourselves adding to this Blacklist as required. Any onboarding of sites and apps onto our network requires full transparency so there is no blind buying on behalf of our clients. This blacklist and onboarding approach ensures brand safe inventory for clients.

Yahoo has a huge exclusions list so please refer to that before booking anything on there.

Channel 10 also has an exclusion list which can be found here

Ad_Specs



Ad Formats Available

External Agency Rate Cards

These rate cards do not contain Floor Rates and Enter in BP rates and are therefore fit to be sent to clients.

Internal Agency Rate Cards

These rate cards contain Floor and Enter in BP rates. DO NOT SEND TO CLIENTS!

Premium ROC (Run of Category)

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
ROC: All Available Mobile Video 15 seconds CPM $28.00 $28.00 $40.00 $80.00
CPCV $0.13 $0.13 $0.18 $0.36
ROCs Available Description
ROC: Entertainment Contains lifestyle, entertainment, health & gaming
ROC: News Contains news and weather
ROC: Gaming Contains games only
ROC: Music Contains music apps and utilities
ROC: Sports Contains sport news, updates and simulations

RON (Run of Network)

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
RON Video Mobile Video 15 seconds CPM $21.00 $21.00 $30.00 $60.00
CPCV $0.11 $0.11 $0.15 $0.30
Interactive Video CPM $21.00 $21.00 $30.00 $60.00

Profile+ (Run of Network)

Profile+ is only restricted to the following audiences for now and no custom Profile+ is available as of yet due to unknown inventory:

  • News Hungry
  • Entertainment Seekers
  • Gaming
  • Men
  • Women
  • Sports Fans
  • Mums With Kids
Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Profile+ Mobile Video 15 seconds CPM $32.00 $32.00 $45.00 $90.00
CPCV $0.14 $0.14 $0.20 $0.40

Performance

The same ROCs are available for Performance as Premium. Since a whitelist is used regardless of ROC or RON, it's priced the same and just called Performance (Whitelist).

Product Media Format Price Model Enter in BP Floor Aim For Rate Card
Performance (Whitelist) Mobile Video 15 seconds CPM $18.00 $18.00 $25.00 $50.00
30 seconds CPM $21.00 $21.00 $30.00 $60.00
15 seconds CPCV $0.06 $0.06 $0.08 $0.16
30 seconds CPCV $0.07 $0.07 $0.10 $0.20

Glossary

Video Glossary