Specifications

  Format Ad Unit Max size Third-party serving Other requirements / Notes
iPhone        
Mobile banner - 320x50 JPEG or GIF Mobile banner 20k Yes Animated GIF accepted; 2x version 640x100
Mobile banner - Tap to Video - 320x50       Yes
Initial banner JPEG or GIF 320x50 10kb   2x version 640x100
Expansion Panel JPEG or GIF 320x480 40kb   2x version 640x960
Mobile Interstitial - 320x480 JPEG or GIF Interstitial 40k Yes 2x version 640x690. Can also have a 320x586 to have the ad completely fill the iPhone 5 screen.
Mobile Menu Banner - 273x50 JPEG or GIF Mobile banner 20k Yes Static only 2x version 546x100
Mobile In-Banner Video Interstitial - 320x480 JPEG or GIF Interstitial 40k Yes 2x version 640x690.
Android        
Mobile menu banner - 273x50 JPEG or GIF Mobile banner 20k Yes Static only 2x version 546x100
Mobile banner 360x50 JPEG or GIF Mobile banner 20k Yes Animated GIF accepted; 2x version 720x100
Mobile banner - Tap to video - 360x50          
Initial banner JPEG or GIF 320x50 10kb   2x version 640x100.
Expansion panel JPEG or GIF 320x480 40kb   2x version 640x690
Mobile Interstitial - 320x480 JPEG or GIF Interstitial 40k Yes 2x version 640x690
Mobile Video Interstitial - 320x480 JPEG or GIF Interstitial 40k Yes 2x version 640x690. Recommend a tap to YouTube video solution.
Mobile In-Banner Video Interstitial - 320x480 JPEG or GIF Interstitial 40k Yes 2x version 640x690.

Rates

NZD Floor Floor plus Targeting “Aim for” Agency Rate “Aim for” Agency rate plus Targeting Rate Card
Banner 15 19.5 19.5 25 39
Interstitial 30 39 39 50 78

Formats

  • Standard display in app plus a pre and post workout interstitial. ( interstitial gets 5% CTR and is the big ticket item)

Targeting

  • Age, gender, type of workout ( running, walking, gym) Casual exerciser or hard core, overweight, pregnant etc.
  • Lots of data in the app, and typically more affluent, educated person

Targets

  • The best sectors to aim for that match the activity/environment are wearable (eg fitbit); healthy products (eg Special K); sports drinks (eg. Lucozade); sports stores; , Fontera, FMCG, personal hygiene and grooming products

Pricing

  • In Salesforce

General

  • Active users constitutes those who use the app at least 3 times a month – Session duration is varied and dependent on whether the user is planning their workout or undertaking a workout (in which case it could be anywhere from 20 minutes to hours depending on the exercise and level of athlete).
  • Exclusions: sporting apparel brands including sporting footwear. Sporting retailers are not excluded. If in doubt, please ask and we’ll confirm.