Initial setup

  1. Configure your OTP creative in Creative Manager (don't generate snippets, just ensure the tag is created and configured with any required click URLs).
    Remember that one tag equals one tag activity report. If you need to break out rich media engagements (other than impressions and clicks), you need multiple tags.
  2. Create the IO in AppNexus
  3. Create line items in AppNexus, one per publisher. Ensure the line item name contains the publisher name from cross referencing, e.g. 14334 VMA R U OKAY - OTP ROC ENTERTAINMENT AUSTEREO'''

Configure impression trackers

For each line item configured in the previous section, complete the following steps:

  1. Ensuring you have the correct advertiser selection, open the Impression Trackers screen
  2. Select Create impression tracker
  3. Select Line item > Edit, and select the line item
  4. Copy the line item name and paste into the Name field
  5. Select Publisher > Edit, and select the publisher
  6. Select Payment rule > Edit, and select the default payment rule - THIS STEP IS IMPORTANT, IT ENSURES THE PUBLISHER GETS PAID

Configure click trackers

For each line item configured in Initial setup, complete the following steps:

  1. Ensuring you have the correct advertiser selection, open the Click Trackers screen
  2. Select Create click tracker
  3. Select Line item > Edit, and select the line item
  4. Copy the line item name and paste into the Name field
  5. Leave the Landing Page URL blank
  6. Select Publisher > Edit, and select the publisher
  7. Select Payment rule > Edit, and select the default payment rule - THIS STEP IS IMPORTANT, IT ENSURES THE PUBLISHER GETS PAID

Generating Creative Tags

  1. Switch to Creative Manager and open the Snippet viewer
  2. Set Tracking Tags to Active

For each line item configured in Initial setup, complete the following steps:

  1. Paste the Impression tracker ID you generated on Appnexus earlier into the appropriate field
  2. Paste the Click tracker ID you generated on Appnexus earlier into the appropriate field
  3. Ensure that the Tag recognised message appears for both tracking tags
  4. Select the appropriate snippet template for the third party ad server (see Publisher rates) ONLY GENERATE APPROPRIATE SIZE for each publsiher
  5. Send the generated snippet to the publisher for trafficking

Weekly OTP: Publisher rates and setup detail

Send booking to publisher contacts with below weekly impression goals and rates (use below rate, not IO rate):

Publisher Weekly site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
Austereo 480,000 $18 $8,640 DFP 320x50 Jonathan.Mandel@sca.com.au Laura.Pereira@sca.com.au  
Fanatix 3000 $10 $30 AppNexus 320x50 We ad serve - no need to send to pub. Android only  
Private Media 45,000 $26 $1,170 DFP 300x50 ndunlop@privatemedia.com.au  
Future 160,000 $14 $2,240 DFP 320x50 neville.daniels@futurenet.com  
APN 350,000 $18 $6,300 DFP 320x50 nationalonlineops@apn.com.au jarrod.frost@apn.com.au  
CBSi 442,000 $18 $7,956 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
Ticketek 20,000 $18 $360 AppNexus 300x50 We ad serve - no need to send to pub. Android only  
TOTAL IMPRESSIONS 1,500,000   $26,696


NOTE: CBSi has 520,000 imps available for the Weekly OTP and 85,000 for Daily OTP but because they're more expensive, we only book 442k. The avails are there however in case we face delivery issues.

Weekly ROC OTP: Publisher rates and setup detail

Send booking to publisher contacts with below daily impression goals and rates (use below rate, not IO rate):

ROC ENTERTAINMENT

Publisher Weekly site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
Austereo 498,000 $18 $8,964 DFP 320x50 Jonathan.Mandel@sca.com.au Laura.Pereira@sca.com.au  
Ticketek 106,000 $18 $1908 AppNexus 300x50 We ad serve - no need to send to pub. Android only  
TOTAL IMPRESSIONS 604,000   $10,872        

ROC TECH

Publisher Weekly site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
CBSi 293,000 $18 $5,274 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
Future 218,000 $14 $3052 DFP 320x50 neville.daniels@futurenet.com  
TOTAL IMPRESSIONS 511,000   $8,326        

ROC NEWS

Publisher Weekly site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
APN 350,000 $18 $6,300 DFP 320x50 nationalonlineops@apn.com.au and CC jarrod.frost@apn.com.au  
Fanatix 5000 $10 $50 AppNexus 320x50 We ad serve - no need to send to pub. Android only  
Private Media 52,000 $26 $1,352 DFP 300x50 ndunlop@privatemedia.com.au  
TOTAL IMPRESSIONS 407,000   $7,702        

Daily OTP: Publisher rates and setup detail

Send booking to publisher contacts with below daily impression goals and rates (use below rate, not IO rate):

Note: this package is different in that not all imps are unique.

Package consist of

  1. 160k - auto-initiated OTPs, frequency capped at 1x user.
  2. 3x leave behind (standard banners) imps, frequency capped at 3x user.
Publisher Daily UBs / OTP Amount to book with pub CPM rate Leave behind (3x OTPs) Leave behind CPM Gross Campaign Value (all banners) Tag template Standard ad size Contact Notes
Austereo 60,000 $18 180,000 $6 $2,160 DFP 320x50 Jonathan.Mandel@sca.com.au Laura.Pereira@sca.com.au  
Future 20,000 $14 60,000 $4 $520 DFP 320x50 neville.daniels@futurenet.com  
APN 50,000 $18 150,000 $6 $1,800 DFP 320x50 nationalonlineops@apn.com.au and CC jarrod.frost@apn.com.au  
CBSi 30,000 $18 90,000 $6 $1,080 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
TOTAL IMPRESSIONS 160,000   480,000   $5,160        

Mobile Blast: Publisher rates and setup detail

Send booking to publisher contacts with below daily impression goals and rates (use below rate, not IO rate):

Note: this package is different in that not all imps are unique. This package is similar to daily OTP but includes Unlockd.

Package consist of

  1. 190k - auto-initiated OTPs, frequency capped at 1x user.
  2. 3x leave behind (standard banners) imps, frequency capped at 3x user.
Publisher Daily UBs / OTP Amount to book with pub CPM rate Leave behind (3x OTPs) Leave behind CPM Gross Campaign Value (all banners) Tag template Standard ad size Contact Notes
Austereo 60,000 $18 180,000 $6 $2,160 DFP 320x50 Jonathan.Mandel@sca.com.au Laura.Pereira@sca.com.au  
Future 20,000 $14 60,000 $4 $520 DFP 320x50 neville.daniels@futurenet.com  
APN 50,000 $18 150,000 $6 $1,800 DFP 320x50 nationalonlineops@apn.com.au and CC jarrod.frost@apn.com.au  
CBSi 30,000 $18 90,000 $6 $1,080 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
Unlockd 30,000 $8 90,000 $4 $600 DFP 320x50 james@unlockd.com Unlockd doesn't have leave behind banners (serve on RTB)
TOTAL 190,000   570,000   $6,160        

NEW ZEALAND Weekly OTP: Publisher rates and setup detail

 

Publisher Weekly site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
Yahoo 350,000 $25 $6966 DFP 300x50   Format provided to Yahoo spec -https://nz.adspecs.yahoo.com/adformats/mobile/mobile-otp
CBS 70,000 $20 $2100 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
Ticketek NZ 23,000 $13 $299 AppNexus 300x50 We ad serve - no need to send to pub. Android only  
Future 17,000 $30 $510 DFP 320x50 neville.daniels@futurenet.com willian.vargas@futurenet.com  
TOTAL IMPRESSIONS 460,000   $9,875        

NEW ZEALAND DAILY OTP: Publisher rates and setup detail

Package consists of

  1. 70k auto-initiated OTPs, frequency capped at 1x user.
  2. 3x leave behind (standard banners) imps RON @ $5 CPM, frequency capped at 3x user.

 

Publisher Daily site UBs / Amount to book with pub CPM rate Gross Campaign Value Tag template Standard ad size Contact Notes
Yahoo 60,000 $25 $1500 DFP 300x50 brittanycotter@yahoo-inc.com Allowed time to build (need to include safe frame) Follow the format provided to Yahoo spec -https://nz.adspecs.yahoo.com/adformats/mobile/mobile-otp
CBS 5,000 $20 $100 DFP 320x50 jayde.nelson@cbsinteractive.com CBSi require a signed IO for this. We will, however, reconcile off our numbers
Future 5,000 $30 $150 DFP 320x50 willian.vargas@futurenet.com neville.daniels@futurenet.com  
TOTAL IMPRESSIONS 70,000 + 210,000   $2800