Configuring third party impression trackers in AppNexus

DFA

1. Open the spreadsheet and identify the standard tag section

2. Copy the src URL from the <img> tag, ensuring you grab all the text between the double quotes

  1. http://ad.doubleclick.net/ad/N6069.284213.BIGMOBILE/B8184860.109866638;sz=1x1;ord=[timestamp]?

3. Paste the URL into a text editor, and replace [timestamp] with the ${CACHEBUSTER} macro

  1. http://ad.doubleclick.net/ad/N6069.284213.BIGMOBILE/B8184860.109866638;sz=1x1;ord=${CACHEBUSTER}? 

4. When adding the creative in AppNexus, select Add new pixel in the impression tracking section and enter your modified URL an Image URL. Ensure you then press Add pixel to complete the process.