Product Matrix
Click here for the Product Matrix
Check which formats can run across which product pillar. There are separate tabs for each of the different countries.
Please note that in SEA, even if HTML5 is not available in banner, you could do a click to HTML5 page but this does lead to lower CTR.
Premium
High Impact Ad Products
Here is the list of all the High Impact Ad Products:
Price Models Available: CPM Only (Video is CPM & CPV/CPCV, RON can be bought as CPC)
Selling Point: High Impact Campaigns, Brand Awareness, Bespoke Integrations, SOV & Sponsorships, Premium Sites, Align with key environments
| Product | Description | Targeting Available | Formats Available | Available Markets* |
|---|---|---|---|---|
| Site | Individual site buys | Device, OS, Time/Day [plus any publisher specific targeting e.g. Optus/REA] | All except Mobile OTP (See Price Matrix for ad format restrictions) | AU, NZ, SG, MY |
| ROC | Premium run of category (ROC) product. Click here for available categories. Max 3 ROC products per IO | State (+25% Loading), OS, Time/Day | All incl. Sliding Doors, 3D Carousel, Video Loop (No OTP) | AU, NZ, SG, MY |
| RON | Run of network (RON) across premium publisher network | State (+25% Loading), OS, Time/Day, Carrier Targeting (+25% Loading) | All incl. Sliding Doors, Video Loop, OTP (No 3D Carousel) | AU, NZ, SG, MY |
| Video Pre-Roll | Video plays automatically at the start or during video content playback. Only available as RON | OS, Time/Day | 15 or 30 secs | AU, NZ |
*Not all formats are available in all markets. Check individual High Impact Ad Products page
Profile+
Price Models Available: CPM Only.
Selling Point: Mass Targeted Reach, Audience Solutions, Pre-Built & Custom Audiences, Advanced Targeting, High Quality Data Sources, Reduce wastage
| Product | Description | Targeting Available | Formats Available | Available Markets |
|---|---|---|---|---|
| Profile+ | 32 Pre-Built Audience segments. | State (+25% Loading), OS, Retargeting | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY |
| Profile+ Custom | Custom built Audience segments. | Ask your Ops Manager for available targeting | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY |
| Profile+ Helix Personas | Reach specific Roy Morgan Helix Personas. | Standard Mobile & Tablet (Banner, MREC) | AU |
Proximity+
Price Models Available: CPM Only
Selling Point: Immediacy, Relevancy to physical location, Proximity, Footfall, Audiences are at that location
| Product | Description | Targeting Available | Formats Available | Available Markets |
|---|---|---|---|---|
| Proximity+ Custom | Reach consumers while they are in a particular location or region | Device, OS, Geolocation (IP and GPS Targeting). Ask your Ops Manager for available targeting. | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY |
Performance
Price Models Available: CPC & CPM available(Video is CPM & CPV/CPCV; no CPC)
Selling Point: ROI Driven, Lead Generation, Retargeting (Android Only), Advanced Optimisation
| Product | Description | Targeting Available | Formats Available | Available Markets |
|---|---|---|---|---|
| Performance ROC (Blind) | Performance buys running across entertainment, games, lifestyle, news, social, sports, technology, weather. Client is not provided white list. We use our blacklist. | State (+25% Loading), OS | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY |
| Performance (Whitelist) | Performance buys run on Big Mobile white list of sites & Apps, Client Performance buys run on Big Mobile white list of sites & Apps, Client can be provided with whitelist, No specific site selection available, 20 day minimum for campaign | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY | |
| Performance RON (Blind) | Performance buys run across blind RTB network. Client is not provided white list. We use our blacklist. | State (+25% Loading), OS, CPM Retargeting (Android only), Device | Standard Mobile & Tablet (Banner, MREC) | AU, NZ, SG, MY |
| Download | For campaigns focused on app downloads. Qualification questions & CPD questionnaire must be completed | OS | TBC | AU, NZ, SG, MY |
| Standard App Pre-Roll | Video plays automatically on app load, between game levels or periodically during app use. Only available on App Network as RON. | 15 or 30 seconds | AU, NZ, SG, MY | |
| Video Interstitial | Full page interstitial with auto-play video presented on app load, between game levels or periodically during app use. Only available on App Network. | 15 or 30 seconds | AU, NZ, SG, MY |