Rules
Note: Not all display ROCs are available on Video
The Video ROC Categories that are available are:
- Entertainment
- Gaming
- Sports
- News
- Music
We are focusing mainly on 15 seconds in our Premium offerings but longer formats are available as a Performance (whitelist) buy.
There are no site buys on Video as they are private deals and non-guaranteed inventory.
Whitelists_.26_Blacklists
- ROC Whitelist contains both Premium & Performance sites
- Premium Site Lists only contains Premium sites
We utilise a blacklist that is maintained by our video ad technology partners as well as ourselves adding to this Blacklist as required. Any onboarding of sites and apps onto our network requires full transparency so there is no blind buying on behalf of our clients. This blacklist and onboarding approach ensures brand safe inventory for clients.
Yahoo has a huge exclusions list so please refer to that before booking anything on there.
Channel 10 also has an exclusion list which can be found here
Ad_Specs
- Here's an example of in-app interstitial
- Here's an example of linear pre-roll
- Interactive Pre-Roll
External Agency Rate Cards
These rate cards do not contain Floor Rates and Enter in BP rates and are therefore fit to be sent to clients.
- OMG Video External
- Aegis Video External
- Optus Video External
- Village Roadshow Video External
- VivaKi Video External
- MNET Video External
- Geronimo Video External
Internal Agency Rate Cards
These rate cards contain Floor and Enter in BP rates. DO NOT SEND TO CLIENTS!
- OMG Video Internal
- Aegis Video Internal
- Optus Video Internal
- Village Roadshow Video Internal
- VivaKi Video Internal
- MNET Video Internal
- Geronimo Video Internal
Premium ROC (Run of Category)
| Product | Media | Format | Price Model | Enter in BP | Floor | Aim For | Rate Card |
|---|---|---|---|---|---|---|---|
| ROC: All Available | Mobile Video | 15 seconds | CPM | $28.00 | $28.00 | $40.00 | $80.00 |
| CPCV | $0.13 | $0.13 | $0.18 | $0.36 |
| ROCs Available | Description |
|---|---|
| ROC: Entertainment | Contains lifestyle, entertainment, health & gaming |
| ROC: News | Contains news and weather |
| ROC: Gaming | Contains games only |
| ROC: Music | Contains music apps and utilities |
| ROC: Sports | Contains sport news, updates and simulations |
RON (Run of Network)
| Product | Media | Format | Price Model | Enter in BP | Floor | Aim For | Rate Card |
|---|---|---|---|---|---|---|---|
| RON Video | Mobile Video | 15 seconds | CPM | $21.00 | $21.00 | $30.00 | $60.00 |
| CPCV | $0.11 | $0.11 | $0.15 | $0.30 | |||
| Interactive Video | CPM | $21.00 | $21.00 | $30.00 | $60.00 |
Profile+ (Run of Network)
Profile+ is only restricted to the following audiences for now and no custom Profile+ is available as of yet due to unknown inventory:
- News Hungry
- Entertainment Seekers
- Gaming
- Men
- Women
- Sports Fans
- Mums With Kids
| Product | Media | Format | Price Model | Enter in BP | Floor | Aim For | Rate Card |
|---|---|---|---|---|---|---|---|
| Profile+ | Mobile Video | 15 seconds | CPM | $32.00 | $32.00 | $45.00 | $90.00 |
| CPCV | $0.14 | $0.14 | $0.20 | $0.40 |
Performance
The same ROCs are available for Performance as Premium. Since a whitelist is used regardless of ROC or RON, it's priced the same and just called Performance (Whitelist).
| Product | Media | Format | Price Model | Enter in BP | Floor | Aim For | Rate Card |
|---|---|---|---|---|---|---|---|
| Performance (Whitelist) | Mobile Video | 15 seconds | CPM | $18.00 | $18.00 | $25.00 | $50.00 |
| 30 seconds | CPM | $21.00 | $21.00 | $30.00 | $60.00 | ||
| 15 seconds | CPCV | $0.06 | $0.06 | $0.08 | $0.16 | ||
| 30 seconds | CPCV | $0.07 | $0.07 | $0.10 | $0.20 |